暴利的镜片市场

发布日期：2020-09-08 14:20:21

发布者：译语翻译公司

页面功能：【字体：大中小】

暴利的镜片市场：

Profiteering lens Market:

招股书显示，我国目前近视患者高达6亿人次，权威统计显示，2018年，全国儿童青少年近视率为53.6%，高中生近视比例甚至达到了81%。另据全球调研机构 Euromonitor International 数据，2018年，我国眼镜产品市场规模为833.28 亿元。

According to the prospectus, there are as many as 600 million people with myopia in China. According to authoritative statistics, in 2018, the myopia rate of children and adolescents in China was 53.6%, and the myopia rate of senior high school students even reached 81%. According to the data of Euromonitor International, the market scale of China's glasses products in 2018 was 83.328 billion yuan.

出厂价不到15元/副，京东最低价228元，线上零售成镜毛利率70%

The factory price is less than 15 yuan / pair, the lowest price of Jingdong is 228 yuan, and the gross profit rate of online retail is 70%

除了市场前景以外，眼镜行业的利润率也是极高。早在数年之前，其行业的“暴利性”就已经在资本市场曝光过。

In addition to market prospects, the profit margin of the glasses industry is also very high. As early as a few years ago, the "profiteering" of its industry has been exposed in the capital market.

2017年，博士眼镜作为“国内眼镜第一股”登陆创业板上市。相关公告显示，2016年，博士眼镜毛利率曾高达75.74%，即便这些年有所下滑，到2019年，其综合毛利率依然维持在70%以上。

In 2017, Dr. glasses was listed on the gem as "the first stock of glasses in China". According to the relevant announcement, in 2016, the gross profit rate of doctor's glasses was as high as 75.74%. Even though it has declined in these years, its comprehensive gross profit margin will remain above 70% by 2019.

博士眼镜是一家从事眼镜销售的连锁企业（即眼镜连锁店），主打零售端。明月镜片则是上游供货企业，主打生产端，毛利率相比零售端稍显逊色。

Doctor's glasses is a chain enterprise engaged in the sales of glasses (that is, glasses chain stores), mainly retail. Bright moon lens is an upstream supplier, focusing on the production side, and the gross profit margin is slightly inferior to the retail end.

2017年-2019年，明月镜片的综合毛利率分别为40.45%、44.78%和51.24%。公司主要收入来源为镜片收入，2019年的毛利率为53.76%。

From 2017 to 2019, the comprehensive gross profit margin of bright moon lens is 40.45%, 44.78% and 51.24% respectively. The company's main source of income is lens income, with a gross profit margin of 53.76% in 2019.

招股书显示，明月镜片的成本可谓相当廉价。2019年，明月镜片的镜片单位成本价仅6.23元，镜架为20.91元/副，成镜也仅有56.09元/副。招股书中另外显示，明月镜片单个镜片出厂价约为13.5元。

According to the prospectus, the cost of bright moon lenses is quite cheap. In 2019, the unit cost price of the bright moon lens is only 6.23 yuan, the frame is 20.91 yuan / pair, and the finished lens is only 56.09 yuan / pair. The prospectus also shows that the factory price of a single bright moon lens is about 13.5 yuan.

然而在市面上，这些镜片被提价数倍甚至十数倍售卖给消费者。8月28日，新京报贝壳财经记者询问北京地区的潘家园某眼镜市场部分门店工作人员了解到，门店折射率1.60的眼镜片配上中档镜框最低价格要在300元（单位：副）以上。而在天猫、京东等电商平台上，明月镜片标出的最低价格为228元/副，较高端的则在千元以上。

However, in the market, these lenses are sold to consumers several times or even ten times. On August 28, shell finance reporter of Beijing News asked Panjiayuan in Beijing. Some store staff learned that the lowest price of glasses with refractive index of 1.60 and medium-grade frame should be more than 300 yuan (unit: pair). On the e-commerce platforms such as tmall and Jingdong, the lowest price of bright moon lens is 228 yuan / pair, and the price of high-end lens is more than 1000 yuan.

From website: https://baijiahao.baidu.com/